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BER

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1-2

OCTOBER

The Most Anticipated UX Event of The Year

The Most Anticipated UX Event of The Year

THE LARGEST USER EXPERIENCE CONFERENCE WITH

PRESENTATIONS & WORKSHOPS IN BERLIN

UXAlive is the largest international event on User Experience and Usability composed of both presentations and workshops held by international UX stars.


Presentation Topics:

User Experience Design, UX Research, User Testing, Usability, User Interface Design, Interaction Design, Conversational UX, VUI, Experience Design, Service Design.

WHY

ATTEND

OUR

SPEAKERS

Rolf Molich

Rolf Molich

Owner of DialogDesign & Former Principal Investigator of Nielsen Norman Group

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Mustafa Dalcı

Mustafa Dalcı

Founder of Userspots and Co-founder of IoX Digital

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Michael Steingress

Michael Steingress

Business Developer at More than Metrics

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Serbay Arda Ayzit

Serbay Arda Ayzit

Managing Director at Optdcom

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Eva-Lotta Lamm

Eva-Lotta Lamm

Visual Thinker, Trainer, Speaker

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Eva-Lotta Lamm

Emrah Sarıbaz

Product Design Lead at OUTFITTERY

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Eva-Lotta Lamm

Giles Colborne

Founder of cxpartners, Business Mentor, Author

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Eva-Lotta Lamm

Luky Primadani

UX Researcher and Strategist at FlixBus

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Eva-Lotta Lamm

Matteo Maronati

Frontend developer & web enthusiast at FlixBus

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Eva-Lotta Lamm

Alexis Odysseos

Co-founder and CTO of Protoio Inc.

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Pamela Mead

Global VP of Product Design at Delivery Hero

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Marwan Abolmagd

Growth Data Analyst and Behavioral Science Enthusiast at The Mobile Company

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Clive K. Lavery

Strategic Development for Adobe XD at Adobe

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Raviv Mordoch

Lead UX at fromAtoB

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Till Winkler

General Manager at SKOPOS NOVA

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Brittney Reyes

Senior UX Researcher at Booking.com

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OUR

WORKSHOP COORDINATORS

Eva-Lotta Lamm

Eva-Lotta Lamm

Visual Thinker, Trainer, Speaker

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Marwan Abolmagd

Growth Data Analyst and Behavioral Science Enthusiast at The Mobile Company

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Pamela Mead

Global VP of Product Design at Delivery Hero

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Brittney Reyes

Brittney Reyes

Senior UX Researcher at Booking.com

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Katarzyna Zerka

Katarzyna Zerka

UX researcher at Google

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Milan Vukelić

Milan Vukelić

Visual Designer & Lead UX/UI Teacher at Ironhack

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*All prices include VAT and service charge

CONFERENCE

SCHEDULE

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DAY 1

1st of October, TUESDAY

08:00

Registration

08:30

Opening Speech

Mustafa Dalcı

08:45

A UX Stratega – A Fictitious But Realistic Example of a UX Strategy
Few examples of good UX strategies are currently publicly available. Available advice about UX strategies mostly comes in the form of general guidelines. A good UX strategy is important to ensure the success of UX in an organization. It is hard for people who want to create a good UX strategy to move forward if there are no published examples of good UX strategies available.

Rolf Molich

09:30

Product Roadmaps: Destination Unknown
A great product roadmap helps a team stay aligned, focussed, and nimble. But most product roadmaps aren’t great, they’re awful. And most of the examples shared online aren’t up to the task. You know you’re in trouble if your roadmap is full of features that will never get delivered, deadlines that can’t be met, and assumptions that can’t be justified. It doesn’t have to be like that. This talk reveals how you can create a credible product roadmap and use it to get stakeholders and team members working together smoothly and effectively.

Giles Colborne

10:00

Coffee Break
Fresh Filter Coffee, Tea and Snacks!

10:30

The Web Strikes Back!
In the redesign of our mobile web project, we would like to share you our journey in covering 3 initial steps to reach the highly performant mobile web design:
- Discover the users' needs of the mobile web, translate them into a seamless interaction and clear user flow
- A design system to provide a modular, consistent, lightweight implementations of web components to be used to provide a consistent UI to all of our micro-frontends
- Our approach in using progressive web apps and web components in order to provide a modern development ecosystem optimized for the mobile web where the team can
transclude their self-contained components seamlessly

Luky Primadani & Matteo Maronati

11:00

Designing Future Experiences During Agile Times In the last year, she has paid attention to the incrementalization of design solutions: Designers are defaulting to existing or copied design patterns; solutions are designed iteratively to fit sprint deadlines; and basic testing is used to iterate options that have been proposed without conviction and opportunity for discovery. Many of the frustrating product or service experiences we grapple with, including unintended consequences, are the result of these or similar challenges. In order to futurize product and experiences at Agile speed and by Design, she proposes we re-introduce design fundamentals in the Agile mindset.

Pamela Mead

11:30

Testing Virtual Products With Real Life Users
UX Research is important. No doubt about it. But sometimes testing intangible products can be difficult. That shouldn't stop us though because user feedback is crucial here as VR is about usability as it is about emotions. Together with the DEUTSCHE TELEKOM we did user research on their new VR App Feature (Magenta VR) and tested it within single and group sessions. The results helped to better the app and the feature development. Together, SKOPOS NOVA and DEUTSCHE TELEKOM would present key insights on
a) What challenges arose?
b) How UX Research helped solve them
c) How TELEKOM used those results to better the product

Till Winkler

12:00

Great Design Critique and How to Get It
In this presentation, Alexis will share insights from his over 15-year long experience with Design Critique meetings and present practical tips and tools to provide and receive good and actionable feedback throughout the process.

Alexis Odysseos

12:30

LUNCH BREAK

13:30

Don't Let Your Experience Be Speechless! The (growing) Importance of Voice in UX & Strategy Are you a UX/UI designer or strategist who’s wondering how to survive in a world where voice assistants like Alexa and Siri are becoming embedded in everyday human interactions? If Voice really is the next big thing, what does this mean for the established methods and tools we’re using to design meaningful, screen-based experiences and strategies? How might we apply what we know about graphical user interfaces (GUIs) to the restricted world of voice user interfaces (VUIs)?

Join Clive K. Lavery on his mission to answer these questions, and discover:
● The present limitations and future opportunities of voice for your company
● What to consider when designing for VUIs versus GUIs
● When to consider multimodal approaches that combine VUI and GUI
● Skills, tools, and methods you can apply and what you need to learn

Clive K. Lavery

14:00

How to Supercharge Your Experimentation Capabilities Using AI?
Every product has a unique combination of attributes, users, and appeal differently to each segment; Thus, designing the optimal product and successfully communicating its value cannot be extrapolated from a best practices manual or pre-existing knowledge. The fastest way to learn and adapt is to know how to test, and test fast. Although fast experimentation has proven to be effective, the process can come with its shortcomings. However, widely available AI solutions can be used to overcome some of the disadvantages of rapid experimentation.

Marwan Abolmagd

14:30

How to Increase Google Rankings with UX
Google is changing its algorithm many times in a year. Most of the SEOs main work is to understand how google works and lately they have another mission; that is understanding users and creating SEO strategies depend on the data. Now SEOs are focusing more on UX than previous years. In this presentation, you will see how this relationship works and how can you increase rankings with UX strategies mixed with SEO data.

Serbay Arda Ayzıt

15:00

Coffee Break
Fresh Filter Coffee, Tea and Snacks!

15:30

Research Well Spent: The ROI of User Research
The importance of user research is constantly being touted. You see headlines like ‘UX Research is Essential to Product Success’ and ‘Focus on the User and All Else Will Follow’ but people still ask: what value does user research actually bring? This lack of understanding often results in user research being underinvested, underutilized and misused - negating any benefits this work is capable of bringing to a company. We’ll talk about how to effectively communicate the value user research brings and set up healthy collaborative working models to maximize your team's return on investment.

Brittney Reyes

16:00

Idea Is Overrated
Designer’s role is altering and require a more holistic view. The presentation will render how a designer should act to align the product team on a goal in an agile environment. We will question well-known design methodologies and try to enlighten our path with diverse perspectives.

Emrah Sarıbaz

16:30

Jobs To Be Done Theory
The Jobs Theory (Clayton Christensen, Harvard Business School) is a concept to drive innovation by getting an in-depth look on what 'Jobs' consumers try to achieve in their lives - and what makes them 'hire' one or more products, services or solutions to help accomplish these jobs. Using the Jobs Theory, one can get better understanding of the greater goals of the consumer, aiding to optimise, rethink and come up with business opportunities to help them accomplish their goals.

Raviv Mordoch

17:00

Design Thinking for Startups - How to Establish a Customer-Centric Mindset
Michael is going to talk about the potential design thinking offers to start-ups of any kind, how customer-centricity helps young companies on their (future) clients needs, how bridging the analogue workshop world to managing journey maps in a digital solution can help those companies to stay on track and what challenges are to be faced for start-ups and grown-ups alike. He’ll share some best and worst practices from their own company’s history and will draw a lively picture to what has changed since then.

Michael Steingress

DAY 2

2nd of October, WEDNESDAY

09:00

Registration

09:30 - 12:30

The Kano Model - Focusing on Your Customers While Prioritizing the Backlog
We will introduce the Kano Model as a vehicle for creating a shared understanding of what needs to be built to satisfy basic customer needs, prioritize delighters as well as identify low priority features - basically prioritizing your backlog. Designers and product managers will be able to identify what will differentiate the experience and what needs to just work at a basic level. During the workshop, we will explain the model and go through a series of interactive activities to apply it to a topic that you can relate to.

Pamela Mead, Global VP of Product Design at Delivery Hero

Khaled Abdalla, Sr. Product Designer at Delivery Hero

Mallika Turelay, Product Designer at Delivery Hero

09:30 - 12:30

I Have an Idea… And What’s Next?
During this workshop, we will show both business and UX folks that any executive, designer, PM, developer or scientist working with products can develop empathy toward their users while using research tools and methods.
During the workshop we will cover:
Can you learn and practice empathy?
How can you better understand your users?
How to choose and estimate the market for your dream product or service?
How might you build a framework to accumulate knowledge throughout the life of the technology or service?
How might you measure the user experience, so how to make sure we are making progress?
This is a hands-on workshop! Please bring your project, prototype or just an idea. You will leave a workshop room with a research plan.

Katarzyna Zerka


09:30 - 12:30

Unbore Your Stakeholders: Making Research More Engaging
User research can be borderline boring. Even with the most interesting insights in the world, research presenting in unengaging ways will result in a lack of viewers and a subsequent lack of impact. We’ll dive into the process of how to market research internally in unique or creative ways to increase engagement with, and awareness of, user insights, and to help increase the impact insights have on the product development process; driving more user-centric product thinking and development.

Brittney Reyes

12:30

LUNCH BREAK

13:30 - 16:30

Sketching & Visual Thinking Masterclass
This session focuses on building fundamental sketching skills by providing you with the core principles and a practical framework for drawing anything simply and clearly. Through hands-on practice you’ll develop the skills and confidence to start adding visuals to your own thinking, conversations with colleagues, client workshops, brainstorms and meetings.
Here’s what we’ll cover:
We’ll ease in with a nice warm-up, working on our basic motor skills and confident lines.
We’ll then learn how to sketch objects, people, actions and emotions with just a few simple lines and shapes.
And finally we’ll look at structuring and visualising systems and processes, touching on a few simple visual structures for visualising different types of content.

Eva-Lotta Lamm

13:30 - 16:30

Validate Your Assumptions. Fast: Designing, Launching, and Analyzing Minimum Viable Experiments
If you want to learn how to validate your assumptions quickly, this workshop is for you. Marwan will be introducing the concept of minimum viable experiments practically. You will be using several tools to design, launch, and analyze your own experiments. During this workshop, you will learn about different types of data, associated behavioral biases that may arise from different types of tests and how to deal with these biases. He will also talk about Natural Language Processing and Image Recognition. Followed by some exercises to show how can we leverage AI to validate our assumptions.

Marwan Abolmagd

13:30 - 16:30

UX Me If You Can
We dare you to do the whole design thinking process in just 3 hours with nothing but a pen and paper. Unblocked by the overuse of technology and by relying on the raw power of the teams’ collective cognitive capacity, creators of all experience levels benefit from this workshop. Feel free to come with your own project idea, or get a surprise brief from us!
The process consists of dynamic sessions in:
Concept exploration and testing utilizing UXD techniques
Designing wireframes, prototyping, and usability testing
Presentation of the project as part of a team

Milan Vukelić

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