Meet designers, learn about User Experience and
get inspired at UX Alive 2017!

#BeyondExperience



May 3 - 4, 2017
Hilton İstanbul Bomonti Hotel



organised by

IT WAS A GREAT PLEASURE TO HOST YOU ALL!

THE LARGEST USER EXPERIENCE CONFERENCE WITH PRESENTATIONS & WORKSHOPS IN ISTANBUL

UX Alive is the largest international event on User Experience and Usability composed of both presentations and workshops held by international UX stars, in Europe and MENA region.

Presentation Topics: User Experience Design, Storytelling, Information Architecture, Usability, User Interface Design, Interaction Design, Content Strategy, Web Psychology, Optimisation, Experience Design, Service Design, Experience and Product Marketing…

Simultaneous Translation

Simultaneous Translation

Coffee, Foods & More...

Coffee, foods & more...

Perfect Venue Location

Perfect Venue Location

WHY ATTEND TO UXALIVE?

USER RESEARCH, IxD, UI DESIGN, OPTIMIZATION
USER RESEARCH, IxD, UI DESIGN, OPTIMIZATION

UX Alive offers you newest topics, trends and innovations on User Experience field and digital world.

What did happened?
WHAT HAPPENED ON UX ALIVE 2016?

UX Alive'16 was a great conference. If you like to have details, you may find them on our UX Alive'16 - After Page

New Generation Speakers
NEW GENERATION SPEAKERS

Speakers from rising star companies share their know-how and experiences, and show their personal path to success.

Workshops
WORKSHOPS

Hands-on workshops full of energy and fun offer attendees to get new UX skills and to use new techniques and technologies to design.

SPEAKERS

WORKSHOPS

Ramy Nassar
RAMY NASSAR

A hands-on workshop for design and UX professionals who want to be better able to communicate the value of the work that they do.

PRICING & REGISTIRATION



CONFERENCE SCHEDULE

  • DAY 1 03.05.2017
  • DAY 2 04.05.2017
SECTION I
Registiration
REGISTRATION & SNACKS

Mustafa Dalcı
OPENING SPEECH MUSTAFA DALCI
The talk will be held in Turkish

Mustafa Dalci is the founder of Userspots, UX consultant, and usability specialist at Userspots, an online web solutions provider.

Will Evans
REDESIGNED TO DISRUPT: A SYSTEMS THINKING APPROACH KEYNOTE SPEAKER: WILL EVANS
The talk will be held in English

Will Evans will explore the application of systems and design thinking and organizational design in enterprises and showcase real world examples of innovation applied at all three levels of organizations: strategic, operational and tactical.

Jaime Levy
SHOOT FOR THE MOON: HOW UX STRATEGY CAN TRANSFORM THE WORLD JAIME LEVY
The talk will be held in English

User experience (UX) strategy lies at the intersection of UX design and business strategy. This talk delves into this crucial practice, which relies on empirical, lightweight tactics for pushing cross-functional teams toward a unique digital solution that customers want. Jaime will discuss her role in defining the UX Strategy for the futuristic transportation system called Hyperloop.

Alberta Soranzo
OUR ETERNAL (DIGITAL) AFTERLIFE ALBERTA SORANZO
The talk will be held in English

Much as we don't like to admit it, users have an expiration date. Even in the best case scenario, where the product and services we design aren't abandoned due to inertia or lack of interest, human beings stop being users when life ends. Or do they? We will embark on a wacky journey through the maze of novelties and oddities that surround the end of life, to understand how we can organize information and systems, and answer those ethical and practical questions raised by death in the digital age.

Mikael Gummerus
FUTURE OF UX - HOW TO BE PREPARED TO WIN? MIKAEL GUMMERUS
The talk will be held in English

Creating an omnichannel experience is still a major challenge for most companies. It will be very critical in the future to offer a seamless experience across different screens and both offline and online as the amount of screens continue to grow in our lives. Mikael will deliver an inspiring and thought provoking presentation about what the future holds for digital consumer businesses, covering the challenge of creating an omnichannel experience, the importance of User Experience and how new business models are creating disruptions.

Coffee
COFFEE BREAK

SECTION II
Hannes Robier
INNOVATION, EXCEPTIONAL EXPERIENCE AND SUSTAIBANLE SUCCESS MADE EASY: THE NI© NEEDS INNOVATION MODEL HANNES ROBIER
The talk will be held in English

Is it magic or a jack of all trades? The Needs Innovation Model can best be understood as a combination of various established concepts, models and maps, aiming to provide a holistic and reliable way to achieve long-lasting success on the market. The NI©Model was created to help practitioners gather and assess a comprehensive set of customer needs, thereby determining the critical areas for improvement. In order to identify customer needs and opportunities for value improvement the NI©Model analyses the “Main task & the surrounding journey” that customers are trying to get complete when they use products, services or interact with a company.

Soner Canko
DESIGNING A CASHLESS SOCIETY SONER CANKO
The talk will be held in Turkish

In existence for more than a quarter of a century, BKM (Interbank Card Center) is working with its members towards the ultimate objective to reach a cashless future. Mr. Soner Canko, CEO of BKM, says “We know that in order to reach a cashless society, user’s financial behaviours should change which is possible simply with a convenient and frictionless user experience.

Hakan Göl
THE CONVERGENCE BETWEEN EXPONENTIAL TECHNOLOGIES AND UX HAKAN GÖL
The talk will be held in Turkish

Time to think about the convergence between exponential technologies and user experience! Exponential technologies such as mixed reality, internet of things, machine learning are changing the way we live, work and play... The new world will not only create new interaction layers and interfaces for UX designers but also amplify experience for the user via adding intelligence that will create relevant and timely winning moments of truth.

Andrea Picchi
HOW A DESIGN-DRIVEN COMPANY CAN MULTIPLY ITS BUSINESS VALUE ANDREA PICCHI
The talk will be held in English

How a design-driven company can multiply its business value Throughout most of history, companies and business strategies have been shaped around quantitative types of values like functional and financial. Together we will analyse the common steps behind the transformation strategy of companies like Apple, Google, Samsung, Nokia, and Sony, and how these companies were able to create and nurture a design-driven group capable of delivering a rich and meaningful experience with the ultimate goal of building a long-lasting relationship with their customers.

E.Altuğ Yılmaz & Akar Şümşet
BEST GAMIFICATION IS THE INVISIBLE GAMIFICATION E. ALTUG YILMAZ & AKAR ŞÜMŞET
The talk will be held in Turkish

Altug Yilmaz and Akar Sumset will explain us why gamification shouldn't feel like games. Altug will tell us what fun actually is. He'll talk about the history of games, types of fun and player types. Akar will build on this and show us surprising modern examples of gamification. He'll explain why it works the best when it feels least like a game from a UX perspective.

Lunch Break
LUNCH BREAK

SECTION III
Hazjier Pourkhalkhali
WORLD-CLASS OPTIMIZATION: BENCHMARKING 1,000+ COMPANIES HAZJIER POURKHALKHALI
The talk will be held in English

Learn how the world's best testing programs differentiate themselves from their competitors. Over 1,000 companies and 100,000 of their experiments have been benchmarked to showcase which "CRO Best Practices" are myths and which are proven with statistical significance. In this presentation, we will describe the behaviors that set apart the world's top testing program. You will see how your testing program compares to competitors and what actions you need to take to mature your testing program.

Gabor Toth
PERSONALISATION: BE RELEVANT OR BE FORGOTTEN GABOR TOTH
The talk will be held in English

Not only do customers have certain expectations of the customer shopping process. Through technology, they can now control the shopping process more than ever before. The digital era has also handed additional power to them, including more choice and increased access to information. Empowered by social networks and their digital devices, consumers are increasingly dictating what they want, when and where they want it. As the competition for consumers’ attention intensifies, it has never been more difficult for businesses to engage with their consumers. This is in part due to the overwhelming number of unsolicited messages consumers receive which could ultimately result in damage to the brand.

Özgür Mutlu Öz
NEW EXPERIENCES @HOME – VUX BY ARÇELİK ÖZGÜR MUTLU ÖZ
The talk will be held in Turkish

After a short and brief information about the UX strategy and design studies within Arçelik, will go in detail the journey of the project VUX - Virtual User eXperience and how Arçelik see the future at home.

Barış Mert Gezer
IMPROVEMENTS WITH USING UX ANALYSIS BARIŞ MERT GEZER
The talk will be held in Turkish

Real life examples how businesses improved their products and increased conversions on websites, using UX analysis.

Khalid Saleh
THE CONVERSION OPTIMIZATION SYSTEM KHALID SALEH
The talk will be held in English

Every online business strives for higher conversion rates. However, there are many conversion principals, usability best practices, and analytics insights that must be used to achieve that goal. Very little theory in this session! This is a practical session that provides attendees with quick and fast actionable items which they can implement the very next day after the conference.

Coffee
COFFEE BREAK

SECTION IV
Raffaela Rein
THE FUTURE OF UX EDUCATION RAFFAELA REIN
The talk will be held in English

If you’re an experienced UX Designer then chances are you were doing UX before it was even called ‘UX’, and you’ve probably either learned on-the-job, or are self taught, but as demand for UX Designers rises, the education sector must now take notice. Raffaela will share her insights from what the Ed-Tech space is doing now to fill the skills gap, and what we can expect to see happening in the education sector as it catches up and attempts to meet demand with supply of these much needed skills and talk about what UX-learners, and anyone recruiting UX Designers, should know about these changes, and how they can be equipped for what’s to come.

Ramy Nassar
WHY DESIGNERS AND DATA SCIENTISTS SHOULD BE BEST FRIENDS RAMY NASSAR
The talk will be held in English

Data science, machine learning and analytics are changing the world - and the world of design won’t be immune to this transformation. Big data and tools such as machine learning can provide the types of insights that user researchers and user experience designers have always dreamed of. This data-driven approach allows user experience designers to better target areas for further investigation and uncover what drives these behaviours, ultimately designing better products and services.

Serhat Atayeter
BUILDING A NEW MOBILE WEB SERHAT ATAYETER
The talk will be held in Turkish

“The web needed to adapt to mobile. And it was rocky process. But it has happened.”While it has been told that the web is dead in 2010, now they are telling that the web is becoming alive again with the new designs and applications. In this talk, we will be talking about what those new technologies are and how we can use more efficiently.

Skali Skalska
INCLUSIVE PRODUCT DESIGN: CHALLENGES & BEST PRACTICES SKALI SKALSKA
The talk will be held in English

When a product is designed to serve for ten to twenty different countries with different languages, cultural backgrounds, technology limitations and habits, it is no longer enough to offer a product that is only translated from English. There are deeper research, analysis and thought process needed to bring down to each element of the product. In presentation Skali will cover anything from language, trough typographic rules, colors and symbols to localizing content for different markets.

Yury Vetrov
ALGORITHM-DRIVEN DESIGN: HOW ARTIFICIAL INTELLIGENCE IS CHANGING DESIGN YURY VETROV
The talk will be held in English

Will Robots Replace Designers? No. It's more like an exoskeleton for designers. Algorithm-driven design tools can help us to construct a UI, prepare assets and content, and personalize the user experience. In 2016 the technological foundations of these tools became easily accessible, and the design community got interested in algorithms, neural networks and artificial intelligence (AI). Now is the time to rethink the modern role of the designer.

Canay Atalay
LEARNING & INNOVATION DESIGN IN EXPONENTIALLY CHANGING WORLD CANAY ATALAY
The talk will be held in Turkish

How can we prepare ourselves to use emerging technologies to create good lives & thriving business?

Engin Ayaz
INTERSECTING DIGITAL AND PHYSICAL WORLDS: WHAT ARCHITECTURE AND UX DESIGN LEARN FROM EACH OTHER? ENGİN AYAZ
The talk will be held in English

In the world of ubiquitous digital technologies, the physical environment and its relationship to the digital matter becomes ever more complex, also framed as a 'phygital' world. Affordances of screens, buttons and actuators are enmeshed with affordances of vista points, door knobs and acoustic surfaces. As a result, the digital designer needs to become more well-versed in architecture to create a holistic customer journey. In this talk, Engin will share theoretical perspectives on this issue along with global and local benchmarks to help create enhanced phygital experiences.

  • MORNING
  • AFTERNOON
  • @NIGHT
Jaime Levy
DESIGN HACKING INNOVATIVE CONCEPTS INTO PROTOTYPES JAIME LEVY
The workshop will be held in English

Note: This workshop is required you to bring your own computer.*
If your goal is to invent a unique product, you need to dial in on the benefits that will make your product indispensable to users. In the book Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne describe value innovation as “the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company.” What this means is that value innovation occurs when companies align newness with utility and price. It’s not about replicating or merely beating the competition, but making them completely irrelevant! This workshop examines design hacking techniques for discovering new opportunities for mashing up features and interaction patterns (from other successful products) in new ways. You will start by identify the key experiences that are core to a made-up value proposition. Then comes storyboarding a narrative that tells how a hypothesized customer will easily use your product concept to solve a common problem. Then lastly, knocking out a digital prototype that can be used for running small, structured experiments. The objective of this workshop is to help you learn collaborative techniques that accelerate your thinking around product differentiation and innovative business models.

Akar Şümşet &  Altuğ Yılmaz
HOW TO DESIGN ADDICTIVE EXPERIENCES USING GAMIFICATION E.ALTUĞ YILMAZ & AKAR ŞÜMŞET
The workshop will be held in Turkish

This workshop will give you the whole why, how and what of gamification. You'll be doing a lot of thinking and working while having fun. You'll learn how gamification relates to ux design, growth hacking and lean startups and how to design addicting experiences. You'll be guided by E. Altuğ Yılmaz, the author of Herkes İçin Oyunlaştırma and Niels van der Linden CEO of İşte Oyun as well as Akar Şümşet.

Aras Bilgen
USER RESEARCH, IN THREE SIMPLE STEPS ARAS BİLGEN
The workshop will be held in Turkish

A solid understanding of user needs is essential for creating good user experiences, yet it is very common to see horrendous user research approaches in our projects. In this workshop you will learn how to champion for great user research, even if you are not a designer or a researcher. In the first part, we will go over a wide range of user research methods, see how each method creates different types of insights, and hear tips to avoid common research mistakes. In the second part, we will go over a series of case studies together to see how leading companies plan, execute and analyse user research in three simple steps. This workshop will be in Turkish, no translation will be available.

Bottyan Nemeth & Gabor Toth
WHY DO MOST BRANDS FAIL TO EMBRACE PERSONALIZATION TODAY? BOTTYAN NEMETH & GABOR TOTH
The workshop will be held in English

One tenant of great user experiences is “personalization,” the latest shiny-item that tops both marketer and CX priority lists as it promises to deliver on consumers rising expectations of brand experiences. During this workshop it will be discussed why do most brands fail to embrace personalization today, also the current state of personalization applications, and how brands can approach it strategically to enhance their personalization efforts and truly solve customer problems.

Alberta Soranzo
DESIGN TEAMS ARE A DESIGN EXERCISE: HOW TO BUILD, INSPIRE AND KEEP DESIGN TEAMS (HAPPY) ALBERTA SORANZO
The workshop will be held in English

An effective design team requires a multitude of diverse skills, and it's impossible for any one individual to possess them all. So, how do you go about putting together a team that’s balanced, powerful and can work effectively with other teams? What is the right mixture of junior and senior practitioners? What skills, soft and hard, do you need to design and deliver outstanding products and services that support meaningful outcomes? In this workshop, we’ll take a look at how to assess the skills of our colleagues (as well as our own) to best shape, inspire and lead a design team that works together (and stays together). A team where more experienced practitioners thrive and more junior ones are supported, mentored and enabled to grow, and where complementarity and teamwork are the foundations of success. You will leave this workshop with a different point of view on design leadership, and ready to build, motivate, grow and keep design teams happy.

Murat Can Şahin & Userspots
1-Day 180-Mins UX Workshop MURAT CAN ŞAHİNOĞLU & USERSPOTS
The workshop will be held in Turkish

Focus on users and needs. That’s the most common recipe for creating a reliable user experience, but it may not always give the best outcome; hence everything can and needs to be improved. Together we will analyse the dynamics behind the user experience and focus on the next step; improvement.

Dilara Cumhur and Skali Skalska
DESIGNING INCLUSIVE PRODUCTS FOR INTERNATIONAL MARKETS DİLARA CUMHUR & SKALI SKALSKA
The workshop will be held in English

With our workshop we want to tackle few key areas of designer inclusive products for international markets. 1. Know-how how to approach products for different markets, cultures, languages. Covering areas that need to be considered: text length, tone of voice, latin alphabet vs. Chinese, Cyrillic, Arabic, reading direction left to right vs. right to left, color meaning and more. 2. Raise understanding and awareness of complexity when designing for internationalization. Providing arguments for conversations with stakeholders to help them embrace why product team needs yet another day to do something as simple as designing landing page.

Shipra Kayan
DETECT AND AVIOD BIASES, LISTEN DEEPLY SHIPRA KAYAN
The workshop will be held in English

In this 3 hour workshop, we will go through a series of exercises to evaluate and understand our own biases while conducting user research. We will follow this with a series of methods that can help us detect and avoid these biases when collecting and synthesizing data. This will not be a lecture format, but a series of hands-on exercises that will create an environment where we can learn from each other.

Hazjier Pourkhalkhali
PROBLEM-CENTRIC HYPOTHESIS HAZJIER POURKHALKHALI
The workshop will be held in English

In this 3 hour workshop, we will go through a series of exercises to evaluate and understand our own biases while conducting user research. We will follow this with a series of methods that can help us detect and avoid these biases when collecting and synthesizing data. This will not be a lecture format, but a series of hands-on exercises that will create an environment where we can learn from each other.

Necati Kartal
OMNICHANNEL OPTIMISATION STRATEGY NECATİ KARTAL
The workshop will be held in Turkish

Many of the world’s leading e-commerce companies have dramatically increased their profitability by designing omni-channel user experiences. To create an efficient omni-channel experience, there should be a data driven optimization strategy. In this 4 hour workshop, we will go through conversion rate optimization process, data analysis, psychology, evidence based marketing, copywriting and conversion optimized design that can help us to create an omni-channel optimization strategy based on customer touch-points, testing and personalization approaches. This will start with a lecture format but will continue a series of hands-on exercises that will create an environment where we can learn from each other.

Nur Fındık Önal & Muhammet Ramoğlu
UX FOR CONNECTED HOME NUR FINDIK ÖNAL & MUHAMMET RAMOĞLU
The workshop will be held in Turkish

UX for Connected Home Taking the technology as a fastly evolving concept, defining user scenarios is fundamental as a start point for envisioning meaningful experiences. In this workshop, participants will practice dreaming & creating use cases for connected spaces, using fictional scenarios as a tool inspired by future trends.

Group Allergo
UX THE GAME GRUPA ALLEGRO
The workshop will be held in English

For us design is one of the greatest professions on the world. You are getting paid for talking to people and play pretend game with them during test sessions. Therefore learning of UX should be even more fun. Whit this workshop we invite you to take part in a game. While teaching you about most critical moments in a product lifecycle, we will do our best to show you what a great user experience feels like. You will learn the techniques of design while solving puzzles, collecting points and (hopefully) having tons of fun!

Muzaffer Akay
THE HUNGER FOR DATA VISUALIZATION MUZAFFER AKAY
The workshop will be held in Turkish

It is said that “Data is the new oil” but it won’t be good for anything unless it can be interpreted. With this workshop we will focus on how to read, understand and visualize data. What are the key points in visualizing a list of numbers which most people can’t make sense of? We will go over some examples to see some but will exercise as a group mostly to do more and learn more. At the end of the day, we'll see if anyone from any profession at least have some idea about your pie chart presentation.

Ramy Nassar
GAINING STAKEHOLDERS BUY-IN FOR UX RAMY NASSAR
The workshop will be held in English

A hands-on workshop for design and UX professionals who want to be better able to communicate the value of the work that they do, both with internal and external stakeholders. Topics will include persuasion skills, negotiation tactics, the perfect design pitch, executive presentations, and much more.

ATÖLYE
INTERSECTING DIGITAL AND PHYSICAL WORLDS: BOMONTIADA AS A PHYGITAL USER JOURNEY CASE STUDY WORKSHOP @NIGHT BY ENGIN AYAZ & ATÖLYE
The talk will be held in English

Following up on the talk on Wednesday, this 2-hour intensive workshop will focus developing tailor-made phygital experiences for the courtyard of bomontiada, a transformed, emerging cultural hub next to the UX Alive conference hall. Using the user journey mapping methodology as the backbone, teams of 4 people will explore human-centered Internet of Things applications that augment the physical public space with functional and/or poetic interventions. Results will be presented to participants including the team from bomontiada, enabling possible future implementation of proposed ideas.



UXALIVE BLOG

UX ALIVE SPEAKER 2016 OPENING
UX ALIVE 2017 SPEAKERS AND WORKSHOPS

Do not miss the chance to save 40% off with Super Early Bird campaign until the end of the year. See what has happened in UX Alive 2016.

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DESIGNING THE UX OF A UX CONFERENCE

Organizing a conference about User Experience can be a bit more challenging than the usual.

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FIRST DAY OF UX ALIVE: How Is It Made? Session
FIRST DAY OF UX ALIVE: How Is It Made? Session

Opening the ‘How is it made? sessions’, global executive producer of world IA 2016, David Peter Simon will talk about the art of guerilla usability and small words make a big difference.

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3rd DAY WORKSHOPS OF UX ALIVE
3rd DAY WORKSHOPS OF UX ALIVE

We were guests to Greg Nudelman’s workshop at morning, Vitaly Friedman’s workshop at afternoon. Later on, we were at the first example of Workshop at Night.

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TRANSPORTATION SPONSOR
Türk Hava Yolları

Turkish Airlines is the official airline of UX Alive and special discounts are offered on certain booking classes. In order to proceed with the online booking tool for Turkish Conventions please visit the Turkish Conventions website and use the event code “086TKM17” under delegate section.








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