Product Designer at InVision
Brendan Kearns' career in design spans government, fashion, education, finance, technology, and everything in-between. For close to a decade he has led projects inside companies such as InVision, Twitter, GE, Isobar, and many more. As a product designer at InVision he is building new tools for teams to harness the power of a better design process. Brendan is also an advisor to select startups and product teams in the UK and Australia.
It's easy to find cautionary tales of organisations that bet the house on a future that never came. It's even easier to find products that have launched only to miss the core problem they were designed to solve. At a time when our tools, methods, and access to real people is better than ever, how are we still making poor design decisions? Why do our assumptions and biases stop us from designing experiences that people love? In this talk Brendan will explore research and practical prototyping methods as a way of rapidly learning and predicting how people are likely to think, feel, and behave.