Dilara Cumhur &
Designing inclusive products for international markets
What one will gain during the workshop?
With our workshop we want to tackle few key areas of designer inclusive products for international markets. 1. Know-how how to approach products for different markets, cultures, languages. Covering areas that need to be considered: text length, tone of voice, latin alphabet vs. Chinese, Cyrillic, Arabic, reading direction left to right vs. right to left, color meaning and more. 2. Raise understanding and awareness of complexity when designing for internationalization. Providing arguments for conversations with stakeholders to help them embrace why product team needs yet another day to do something as simple as designing landing page.
Who can benefit from the workshop?
Everyone involved in product creation process, especially designers of many kinds (product, UI, UX, interaction, information architecture), product managers, developers and content writers. All those people who shape what ends in customer's hands.