Alberta Soranzo
ALBERTA SORANZO

End-to-End Service Design Director

BIO

A firm believer that there’s always another way to look at a challenge, Alberta has been hacking things to make them work better for humans since she was a child. An incorrigible nomad, she's lived in Italy, California and is now based in London. Alberta is Director of End-to-End Service Design at Lloyds Banking Group, where she leads a team that works on making a real impact on the financial outcomes of people, by looking after the big picture as well as focusing on the very small things that, she says, ‘matter a lot’.

TOPIC

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