Andrea Picchi

Lead Experience Design Consultant


With more than 20 years of experience in UX, UI, product, and service design field Andrea brings skills from cognitive psychology and computer science in conjunction with a passion for UX and Human-Centred Design, brand management and marketing sensibility to his teams and projects.


How a design-driven company can multiply its business value
Throughout most of history, companies and business strategies have been shaped around quantitative types of values like functional and financial. Together we will analyse the common steps behind the transformation strategy of companies like Apple, Google, Samsung, Nokia, and Sony, and how these companies were able to create and nurture a design-driven group capable of delivering a rich and meaningful experience with the ultimate goal of building a long-lasting relationship with their customers.