Andrea Picchi

Desginer, Mentor, Evagelist


He refined his education at Stanford and MIT and he worked with, and for, companies like Apple, Google, Samsung, Nokia but also Ryanair and Virgin Media. His currently leading the Experience Design for Sony Mobile shaping the Xperia ecosystem.


How a design-driven company can multiply its business value
Throughout most of history, companies and business strategies have been shaped around quantitative types of values like functional and financial. Together we will analyse the common steps behind the transformation strategy of companies like Apple, Google, Samsung, Nokia, and Sony, and how these companies were able to create and nurture a design-driven group capable of delivering a rich and meaningful experience with the ultimate goal of building a long-lasting relationship with their customers.