Barış Mert Gezer
Barış Mert Gezer

Yandex Metrica Evangelist


As a former web developer, Barış spent most of his career as a liaison between technical teams and management teams. He has been working at Yandex Turkey office since Yandex entered in Turkish market in 2011. Barış currently is responsible from the company’s all-round web analytics solution Metrica in Turkey, trying to create more awareness of web analytics in general and the tool itself.


Real life examples how businesses improved their products and increased conversions on websites, using UX analysis.