Global Product Lead
Cemal Buyukgokcesu joined Google in 2010, and is currently working as Global Product Lead for mWeb based in San Francisco. He has presented at various events on topics like Mobile User Experience, Conversion Rate Optimization, AMP. Prior to his current role, Cemal worked as Strategic Partner Manager and UX & Analytics Consultant in Google's Dublin and Sydney offices advising Google partners to optimize their business results.
Mobile is raising expectations of all users. Brands are dealing with consumers who are more empowered than ever before. We’re living in a time when mobile user experience matters more than brand loyalty. You, as marketers and designers are not just competing with the experiences of other brands in your category, but competing with the best experience a consumer has ever had. In this presentation, He will be talking about the importance of offering fast, relevant and seamless experiences on mobile web.