Hazjier Pourkhalkhali
HAZJIER POURKHALKHALI

Strategist

BIO

Hazjier Pourkhalkhali is Optimizely's Global Lead, Optimization Strategy. He leads the Global Strategy Team advises many of the world's largest brands, including IBM, eBay, Adidas, the New York Times, and HepsiBurada. He began his career as a Consultant at McKinsey & Company.

TOPIC

Learn how the world's best testing programs differentiate themselves from their competitors. Over 1,000 companies and 100,000 of their experiments have been benchmarked to showcase which "CRO Best Practices" are myths and which are proven with statistical significance. In this presentation, we will describe the behaviors that set apart the world's top testing program. You will see how your testing program compares to competitors and what actions you need to take to mature your testing program.