Yury Vetrov

Head of Portal UX at Mail.Ru Group


I lead a Portal UX design team at Mail.Ru Group, one of the largest internet companies in Europe with ~150 mln monthly users. We work on 20 products with a lot of mobile/tablet versions and apps for popular platforms. I had a UX consultancy before (UI Modeling Company). I write a series of articles UX Strategy — https://www.uxstrategy.co/, run one of the most popular UX communities in Russia — https://www.facebook.com/groups/pdigest/, publish on Smashing Magazine and UXmatters, and run some of the biggest design conferences in Russia.


Will Robots Replace Designers? No. It's more like an exoskeleton for designers. Algorithm-driven design tools can help us to construct a UI, prepare assets and content, and personalize the user experience. In 2016 the technological foundations of these tools became easily accessible, and the design community got interested in algorithms, neural networks and artificial intelligence (AI). Now is the time to rethink the modern role of the designer.