Design Hacking Innovative Concepts into Prototypes
If your goal is to invent a unique product, you need to dial in on the benefits that will make your product indispensable to users. In the book Blue Ocean Strategy, authors W. Chan Kim and Renée Mauborgne describe value innovation as “the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company.” What this means is that value innovation occurs when companies align newness with utility and price. It’s not about replicating or merely beating the competition, but making them completely irrelevant! This workshop examines design hacking techniques for discovering new opportunities for mashing up features and interaction patterns (from other successful products) in new ways. You will start by identify the key experiences that are core to a made-up value proposition. Then comes storyboarding a narrative that tells how a hypothesized customer will easily use your product concept to solve a common problem. Then lastly, knocking out a digital prototype that can be used for running small, structured experiments. The objective of this workshop is to help you learn collaborative techniques that accelerate your thinking around product differentiation and innovative business models.
Attendees Will Learn
Why the empirical practice of user experience strategy is crucial for devising successful online products
Ways to poach UI concepts from both competitors and influencers who offer similar feature sets
How to create a storyboard that focuses on a products’ value innovation and business model
The basics of the prototyping tool Justinmind for creating solution demos for validating assumptions
This Workshop Was Relevant For
UX/UI practitioners of any level, product teams and managers, business executives, and startup founders that want to learn how to be more strategically sound in their process. Please bring a laptop or be okay with teaming up with somebody.